Joana Campos
UX Growth Strategist
Scaling digital products from acquisition to retention through data-driven strategies that deliver measurable results
About
I transform underperforming user acquisition into scalable growth engines through expertise in marketing, product analytics, and strategic planning.
Companies and teams partner with me to unlock organic growth opportunities, optimize conversion funnels, and build sustainable acquisition strategies that compound over time.
My approach bridges strategy and execution by turning complex data insights into clear action plans while building the cross-functional alignment needed to implement them successfully.
I deliver results through deep ASO expertise, strategic thinking, and the leadership skills to drive change across teams.
Core
Strategic Impact
Organic Acquisition Optimization
Conversion Funnel Design & Analysis
Growth Strategy Development
Performance KPI Architecture
Technical Execution
Advanced ASO & App Store Strategy
A/B Testing & Statistical Analysis
User Behavior Analytics
Multi-platform Optimization
Cross-Functional Leadership
Product-Marketing Alignment
Data-Driven Decision Making
Team Process Optimization
Stakeholder Communication
Experience
Ten Square Games
2022
—
NOW
Senior ASO Specialist
ASO Specialist
Miniclip
2017
—
2021
ASO Specialist
Project Manager
Associate Project Manager
Contact
Let’s grow something meaningful together. Drop me a message.
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